The Garment Industry has undergoing tremendous change in trends and style with some ofIndia’s leading brand manufactures ruling the Indian fashion industry sitting in a city known as Manchester of India-‘Ludhiana’.
Ludhiana is known as a leading producer of woolen and knitwear, besides producing a wide range of fabrics, hosiery, knitwear and ready-made garments. With a presence of both registered and unregistered units, the garment industry is mainly restricted to 3 different categories, which include Wholesalers, Retailers (Manufacturers) and Small Unorganised Units.
The textiles and garments sector on an average has 5-40 workers a unit. With the hosiery and embroidery units located in the residential areas, majority of these industries are producing low productivity and low quality as some of these units are using traditional, locally manufactured and fabricated machinery.
These industry are manufacturing wide range of winter and summer wear including T-Shirts, Pullovers, Cardigans, Jogging suits, Socks, Jersey, Gloves, Shawls, Sweat Shirts, other inner wear, grey fabric and many more.
In absence of any exact figures, there are assumptions of more than 5000 unorganised hosiery units wherein almost 95 per cent are small units with a turnover of less than 20 lakhs. There are about 300 to 400 factories which have a turnover of more than 1 crore and about 25 brand retailers which include Madame, Rage, Monte Carlo,Neva, Duke and Octave.
However, these companies are facing a number of problems in their day to day operations, including shortage of manpower, electricity which is directly and indirectly affecting the working of these groups. “Power, Labour shortage and Infrastructure are major issues which have to be delt shortly to boost the industry in Ludhiana. However, most of the labour are immigrate where we are providing free of cost accommodation, basic amenities as part of the wages”, says Sandeep Jain, Executive Director OWM Group
While, shortage of manpower, electricity is a common problem, these companies till date have no support from the State Government. “Till date, there are no support whatsoever from the State Government”, says Balbir Kumar, the man behind Octave Clothing. “There is no great initiative from state Government for promoting the brand”, adds Sandeep Jain.
Oswal Woollen Mills Limited is the flagship company of the glorious Oswal Empire and a proud owner of widely loved Super Brands in Knitwear,Monte CarloandCanterbury. The company boasts of a product range that is truly large and varied. They include diverse types of Woollen, Acrylic and Synthetic Blended Yarns, Lambs Wool Yarn, Woollen Viscose & Acrylic Tops, Textile Fabric, Woollen Knitwear, Hosiery & Cotton
Nahar Group began operations in 1949 as a small hosiery factory inLudhiana. “Ludhiana has spirit to excel and to prove them in the industry that makes Ludhianavis to work hard and make their presence feel all overIndia. Moreover, being our home
Town, most of our business units are located in Ludhianaitself”, claims Jain.
The markets of NAHAR GROUP have crossed all over the globe with major clientele inAustralia,New Zealand, Europe, Middle East, Africa,RussiaandAsia. NAHAR GROUP is head to head competing with all premium brand national and international which helping them to improve ourselves every passing day.
Octave’s is a brainchild of two brothers Balbir and Harsh Kumar and was started in 1990. At present, Octave has more than 48 exclusive outlets panIndia, over 150 multi – branded stores and chain stores. With a turnover of 52 crore, Octave produces around a million garments every year, with a workforce of 430 people engaged in manufacturing and another 200 people working for Octave in the retail sector. The company also has presence in UAE with 12 exclusive stores and with major presence in multi – branded stores.
The production plant is well equipped with 300 Juki Stitching Machines, Over – locking machines, folding machines, bartac, buttoning, button hole, fusing, etc. The plant also consists of two 12 head computerized embroidery machines and one high pressure – high temperature thermo printing machine. There is in house garment dyeing/ washing facility wherein we use eco – friendly dyes.
Having become a competitor to brands like Numero Uno, Benetton, Wills and Lee Cooper, it is currently manufacturing T-shirts, shirts, sweatshirts, jogging shirts, trousers, jackets, socks, men’s brief and sunglass eyewear. “We’ve always focused on providing international fashion at affordable prices. It has struck a chord with the Indian man like no other brand has,” says Balbir Kumar.
Another four-decade-old, innerwear and apparel group has a whopping annual turnover of Rs 300crore. An ISO 9001: 2000 certified company, Duke has been proclaimed as the number one T-shirt selling brand in India by the ORG-MARG survey. It has an unbeatable marketing network of 2600 multi-brand outlets, with over 2500 exclusive showrooms and franchisee outlets in India. Moreover, overseas markets are also a good catchment for the brand. The company has entered the markets of Dubai, Sri Lanka, Nepal, Bangladesh, Jeddah and Saudi Arabia.
Today Duke embraces a complete vertically integrated garment manufacturing plant, with knitting, dying, processing, finishing, mercerizing, compacting, embroidery and printing under one roof. Production facilities are inIndia.
In 1998, Thermal wears were introduced for the first time inIndia, under the brand name “Neva”, by Mr. Nirmal Jain, Younger brother of the founder Komal Kumar Jain. Two other group constituents – Venus Garments (India) Limited and Venus cotsyn (India) Limited, Glaze Garments (India) Limited, is headed by Mr. Anil Jain, the youngest of the brothers.
Today Mr. Kuntal Jain, son of the founder, is steering the flagship brand in the new millennium. Thanks to his dynamic Programs, Duke is acknowledged today as the undisputed leader, with a turnover over Rs. 100 crores.
Stringent quality control mechanisms punctuate the entire operations and make certain that the final products enjoy true value for money status and first choice of customer inIndiaand abroad as well.
Another 100 crore group is the Turbo Retail owned by Kanwarjit Singh. With a presence in more than 600 Multi-branded stores, the company recently ventured into a brand named Juelle with has a turnover of 10 crore.
In operation from 5 different units and 700 employees, 75 per cent of the annual turnover is from the exports. The company believes in getting inspiration from the other brands has no such competitor.
Rage began its journey in 1995 with a spearheaded engineer Aakash Bansal, the brain behind the brand, who had a specialisation in knitting and programming techniques from Germany. “Our zeal to constantly innovate ourselves has kept us in tandem with the country’s foremost brands for the last 15 years. With a huge manifesto of 25 EBOs (exclusive brand outlets) and over 400 MBOs and departmental stores throughout India, accounting for its parent company Ajanta Knitwears, our merchandise includes cardigans, pullovers, tunics, dresses, capes, ponchos, tops, blouses and accessories, besides plus size clothing,” says Bansal.
No matter how difficult or problematic it is, but still there are many reasons for choosingLudhianaas the base by these brands. “There is no any particular reason why we are based atLudhianaand it is our home town and secondly most of our business units are located inLudhiana”, says Sandeep Jain.
People have a base here and Ludhianavis are known to be hard working. Moreover, the easy available of raw material is thus makingLudhianaa base of all these brands”, says Japneet Singh of Juelle.