The Garment Industry has undergoing tremendous change in trends and style with some ofIndia’s leading brand manufactures ruling the Indian fashion industry sitting in a city known as Manchester of India-‘Ludhiana’.
Ludhiana is known as a leading producer of woolen and knitwear, besides producing a wide range of fabrics, hosiery, knitwear and ready-made garments. With a presence of both registered and unregistered units, the garment industry is mainly restricted to 3 different categories, which include Wholesalers, Retailers (Manufacturers) and Small Unorganised Units.
The textiles and garments sector on an average has 5-40 workers a unit. With the hosiery and embroidery units located in the residential areas, majority of these industries are producing low productivity and low quality as some of these units are using traditional, locally manufactured and fabricated machinery.
These industry are manufacturing wide range of winter and summer wear including T-Shirts, Pullovers, Cardigans, Jogging suits, Socks, Jersey, Gloves, Shawls, Sweat Shirts, other inner wear, grey fabric and many more.
In absence of any exact figures, there are assumptions of more than 5000 unorganised hosiery units wherein almost 95 per cent are small units with a turnover of less than 20 lakhs. There are about 300 to 400 factories which have a turnover of more than 1 crore and about 25 brand retailers which include Madame, Rage, Monte Carlo,Neva, Duke and Octave.
However, these companies are facing a number of problems in their day to day operations, including shortage of manpower, electricity which is directly and indirectly affecting the working of these groups. “Power, Labour shortage and Infrastructure are major issues which have to be delt shortly to boost the industry in Ludhiana. However, most of the labour are immigrate where we are providing free of cost accommodation, basic amenities as part of the wages”, says Sandeep Jain, Executive Director OWM Group
While, shortage of manpower, electricity is a common problem, these companies till date have no support from the State Government. “Till date, there are no support whatsoever from the State Government”, says Balbir Kumar, the man behind Octave Clothing. “There is no great initiative from state Government for promoting the brand”, adds Sandeep Jain.
Oswal Woollen Mills Limited is the flagship company of the glorious Oswal Empire and a proud owner of widely loved Super Brands in Knitwear,Monte CarloandCanterbury. The company boasts of a product range that is truly large and varied. They include diverse types of Woollen, Acrylic and Synthetic Blended Yarns, Lambs Wool Yarn, Woollen Viscose & Acrylic Tops, Textile Fabric, Woollen Knitwear, Hosiery & Cotton
Nahar Group began operations in 1949 as a small hosiery factory inLudhiana. “Ludhiana has spirit to excel and to prove them in the industry that makes Ludhianavis to work hard and make their presence feel all overIndia. Moreover, being our home
Town, most of our business units are located in Ludhianaitself”, claims Jain.
The markets of NAHAR GROUP have crossed all over the globe with major clientele inAustralia,New Zealand, Europe, Middle East, Africa,RussiaandAsia. NAHAR GROUP is head to head competing with all premium brand national and international which helping them to improve ourselves every passing day.
Octave’s is a brainchild of two brothers Balbir and Harsh Kumar and was started in 1990. At present, Octave has more than 48 exclusive outlets panIndia, over 150 multi – branded stores and chain stores. With a turnover of 52 crore, Octave produces around a million garments every year, with a workforce of 430 people engaged in manufacturing and another 200 people working for Octave in the retail sector. The company also has presence in UAE with 12 exclusive stores and with major presence in multi – branded stores.
The production plant is well equipped with 300 Juki Stitching Machines, Over – locking machines, folding machines, bartac, buttoning, button hole, fusing, etc. The plant also consists of two 12 head computerized embroidery machines and one high pressure – high temperature thermo printing machine. There is in house garment dyeing/ washing facility wherein we use eco – friendly dyes.
Having become a competitor to brands like Numero Uno, Benetton, Wills and Lee Cooper, it is currently manufacturing T-shirts, shirts, sweatshirts, jogging shirts, trousers, jackets, socks, men’s brief and sunglass eyewear. “We’ve always focused on providing international fashion at affordable prices. It has struck a chord with the Indian man like no other brand has,” says Balbir Kumar.
Another four-decade-old, innerwear and apparel group has a whopping annual turnover of Rs 300crore. An ISO 9001: 2000 certified company, Duke has been proclaimed as the number one T-shirt selling brand in India by the ORG-MARG survey. It has an unbeatable marketing network of 2600 multi-brand outlets, with over 2500 exclusive showrooms and franchisee outlets in India. Moreover, overseas markets are also a good catchment for the brand. The company has entered the markets of Dubai, Sri Lanka, Nepal, Bangladesh, Jeddah and Saudi Arabia.
Today Duke embraces a complete vertically integrated garment manufacturing plant, with knitting, dying, processing, finishing, mercerizing, compacting, embroidery and printing under one roof. Production facilities are inIndia.
In 1998, Thermal wears were introduced for the first time inIndia, under the brand name “Neva”, by Mr. Nirmal Jain, Younger brother of the founder Komal Kumar Jain. Two other group constituents – Venus Garments (India) Limited and Venus cotsyn (India) Limited, Glaze Garments (India) Limited, is headed by Mr. Anil Jain, the youngest of the brothers.
Today Mr. Kuntal Jain, son of the founder, is steering the flagship brand in the new millennium. Thanks to his dynamic Programs, Duke is acknowledged today as the undisputed leader, with a turnover over Rs. 100 crores.
Stringent quality control mechanisms punctuate the entire operations and make certain that the final products enjoy true value for money status and first choice of customer inIndiaand abroad as well.
Another 100 crore group is the Turbo Retail owned by Kanwarjit Singh. With a presence in more than 600 Multi-branded stores, the company recently ventured into a brand named Juelle with has a turnover of 10 crore.
In operation from 5 different units and 700 employees, 75 per cent of the annual turnover is from the exports. The company believes in getting inspiration from the other brands has no such competitor.
Rage began its journey in 1995 with a spearheaded engineer Aakash Bansal, the brain behind the brand, who had a specialisation in knitting and programming techniques from Germany. “Our zeal to constantly innovate ourselves has kept us in tandem with the country’s foremost brands for the last 15 years. With a huge manifesto of 25 EBOs (exclusive brand outlets) and over 400 MBOs and departmental stores throughout India, accounting for its parent company Ajanta Knitwears, our merchandise includes cardigans, pullovers, tunics, dresses, capes, ponchos, tops, blouses and accessories, besides plus size clothing,” says Bansal.
No matter how difficult or problematic it is, but still there are many reasons for choosingLudhianaas the base by these brands. “There is no any particular reason why we are based atLudhianaand it is our home town and secondly most of our business units are located inLudhiana”, says Sandeep Jain.
People have a base here and Ludhianavis are known to be hard working. Moreover, the easy available of raw material is thus makingLudhianaa base of all these brands”, says Japneet Singh of Juelle.
Dinesh Sehgal is a name synonymous to luxury and well known for having introduced Italian luxury brands to Delhi’s elite. The 46 year old legacy have boutiques for Versace, Corneliani, Cadini and many other ultra luxurious, most sought after names of the world.
After retailing diverse brands and creating a name of trust over many years of triumph, Mr. Dinesh Sehgal turned a name into a vision. Of that vision was born the Blues Jewellery Company. His guidance with the sensibilities and youth of his two sons, Nitesh and Udit Sehgal gives BJC a promising future. Mrs. Harsh Sehgals proactiveness is a constant motivation.
Being surrounded by brands, Sehgals love hanging around, wearing new n different brands and around travelling. An alumni from Summerfields School New Delhi and the Delhi University, Mr. Sehgal enjoys reading market research reports on the retail trade in India and chalking out business plans for the future.
Best Place to be at in Home – Bed room
Favourite Brands – Corneliani
Shopping Destination – Milan, Italy
Favourite Eating Joint – Dum Pukht
Favourite Hill Station of North India and Aboard – Kullu Manali , India and Como, Italy
Favourite Sports – Snooker
Dinesh Sehgal has been a pioneer in the luxury apparel segment and created a long lasting brand name out of Blues Clothing Company. He has already started the transition at BCC from just a retail brand to a vertically integrated apparel company. Today BCC successfully operates stand alone boutiques for Versace, Versace Collection, Corneliani and Cadini, providing world class luxury retail ambience for these brands. Each brand that is represented by BCC has its own exclusive identity, history, style, attitude and market niche.
Mrs. Harsh Sehgal is the Director at Blues Jewellery Company. She has a superior sense of aesthetics and is managing Blues Jewelry Company. She is involved with merchandise selection, pricing, designing,
Mr. Udit Sehgal, who has a keen interest in jewelry and holds a certificate in Diamond Grading. HE is a certified Gemologist. He also holds a B.Sc in Marketing. He has been behind the inception of Blues Jewelry Company and now actively manages the same.
Mr. Nitesh Sehgal holds a degree in Marketing from University of Bradford, UK; a certificate in fashion Marketing from Instituto Europeo Di Design, Milan, Italy and is currently perusing MBA by distance learning from SMC University, Switzerland. He is a director in Blues Clothing Company and contributes in board meetings. He is actively involved in the day-to-day operations. He also contributes towards marketing in Blues Jewellery Company.
Blues Clothing Company (BCC) has been a well known retailer of fashion apparel accessory brands for the past 2 decades. It became the highest suit seller in the country by successfully introducing well – known Italian brands to the Indian market. After retailing diverse brands, BCC has found a success mantra by tying up with the most desirable names in the fashion world. Today BCC successfully operates stand alone boutiques for Versace, Versace Collection , Corneliani and Cadini, providing world class luxury retail ambience for these brands.
Mr. Dinesh Sehgal has been an entrepreneur par excellence. BCC portfolio also includes Royal Blues which houses the premium ethnic selection from reputed Indian designers. Another innovative concept developed by BCC is – Bench & bar. This offers customised outfits for the needs of legal professionals where as Su Misura provides custom made tailoring for all shapes and sizes. The customised tailroing & exclusive fabric section at the Blues bring the finest variety in suiting fabrics from the world renowned names of Ermenegildo Zegna , Lanificio Cerruti , Drapers , Loro Piana , Scabal and Dormeuil. It also offers customized tailoring facilities to its luxury connoisseurs.
Being one of the major players in the luxury market, BCC aims at continuously showcasing niche luxury brands and the latest fashion trends. Product innovation, quality services and efficient retail infrastructure have played a key role in positioning BCC as one of the foremost and trustworthy companies in the Luxury retail sector. With latest range of fabrics suitable for the Indian climate, BCC strives to ensure the comfort of its niche clientele.
Blues Clothing Company would be expanding in cities across India, with stand alone Versace store opening Mumbai, Hyatt –Mumbai, Taj Krishna – Hyderabad and UB City Bangalore.
The Corneliani stores are opening at Taj Palace Mumbai, Hyatt Mumbai, Taj Krishna – Hyderabad and UB City – Bangalore.
While a standalone Cadini store is in Ambience Mall, Vasant Kunj– Delhi. High Fashion Turkish brand Tween is another luxury brand being introduced by BCC in India. The launch of Versace Unique, the ultra luxury mobile from Versace’s kitty is another highlight of BCC’s expansion.
Jogis & Qawwals halt time at Manekshaw Auditorium
The cultural events of SAARC Folklore fest culminated at the Tagore Theatre after an evening show, which had a beautiful blend of music, dance and arts. The three day SAARC folklore festival was held in the city from Decmeber 3 to decmeber 5, 2010.
The artists from Rajastan reined the stage at the commencement of the day’s activities. Back to back performances of Bhopung, Langas and Kalbelia laid the foundation of the activities for the evening.
Opening of the evening with Bhopung by Ustad Faroouq Zahoor Khan held the audience tranquiled. The traditional Bhopung instrument is made of the hollow shell of dry pumpkin called tumbi. The base of the shell is cut and mounted with the dry skin of a goat. A string — ideally made out of goat intestine — is fixed in the centre. This string is stretched and relaxed by the player while striking it with his fingers to produce pleasing sound variations.This unique musical instrument is actually the derivative of Lord Shiva’s damroo and for this reason Zahoor Khan and members of his community, though Muslims by birth, take proud in naming themselves as Shiv-yogis. Promoting secular harmony even through their personal life , the artists live by the Holy Koran but worshipping Lord Shiva.
The Langa performance by Manganiyar Troupe of Ustad Roza Khan added to the delight of the audience and Kalbelia performance made the evening all the more colourful. The traditional Kalbelia is a vigorous dance form, performed by women of the Kalbelia community, in Rajasthan. The dancers embellish themselves in traditional black skirts with silver embroidery. They dance to the folk songs, reminding the graceful movements of the snake. They sway sensually to a loud chant, which increases in tempo and vigour with the increase of the beat.
From the western state of Rajastan the focus then shifted to eastern India and presented the Gotipua from Orissa. In Oriya colloquial language Gotipua means single boy. The dance performance done by a single boy is known as Gotipua dance. When decadence and declination came in to Devadasi or Mahari tradition due to various reasons, this Gotipua dance tradition evolved as sequel to these performances generally practiced to please God.
Then came the Dhol Cholom performers from Manipur. This is a dance of drummers from Manipur. Dhol, Pung and Dru, are the instruments that dominate Manipuri dances. The drummers and Dhol Players group to present a special dance which is attractive and have a significant identity as Dhol Cholom. Shanti Kumar and troupe from Manipur presented this enriched cultural performance and held the audience spell-bound.
Pak-sufi sangeet then enlightened the spiritual feelings of the audience which is an ancient way of pleasing one’s master and says highly of the need of a master to attain the almighty. Sufism was wide spread across the northern undivided India and bonds the two countries now with its appreciators along both sides of the border. The Sufis then led way for a closely associated form of music called Qawwali.
Qawaali performance by Kuldeep Qadri & party is a form of Sufi devotional music popular in South Asia, particularly in areas with a historically strong Muslim presence, such as Pakistan, especially Punjab and Sindh, and parts of North India. The style is rare, though not entirely absent, in North and West Pakistan, Bangladesh, and Kashmir. It is a musical tradition that stretches back more than 700 years. The sur-taal combo of the qawwals was amazing but its glitter grew more in the presence of Malangs tapping their feet and whirling to the tones of qawwals.The day finally culminated with the Folk Guitarists from island nation of Maldives adding taste of harmony and peace to the evening.
The president of FOSWAL Ms. Ajeet Caur appreciated the role of the artists, writers and performers in developing cultural bondage amongst the SAARC countries. Sh. Manmohan Singh Mitwa, the chief co-ordinator of the fest extended his gratitude to Sh. D.S. Saroya , Director of North Zone Cultural Centre (NZCC) for his extensive role to support the cause and making the SAARC fest a great success.
Earlier the day’s performances started with mesmerizing tones of Been by the Jogis. The sapera –been relations date back to the ages of Indian tradition where the snake-charmers used to amuse the snakes to the tones of their beens. It is commonly thought of as a snake dance and features heavily the twirls and turns with richly embroidered robes flaying out in display. The Sapera plays on his ‘Been’, and the serpent dances to the tune !
Then came the Dhol Cholam performers from Manipur. This is a dance of drummers from Manipur. Dhol, Pung and Dru, are the instruments that dominate Manipuri dances. The drummers and Dhol Players group to present a special dance which is attractive and have a significant identity as Dhol Cholom. Dhol Cholom, a drum dance is one of the dances performed during Holi in Manipur. The martial art dance Thang-ta of Manipur was an evolved from the martial arts drills promoted by the kings of Manipur. These Drum players give sound support to the performers. Dhol Cholom is performed in standing and whole body of the player moves like dance and they make a variety of composition and movements. Shanti Kumar and troupe from Manipur presented this enriched cultural performance and held the audience spell-bound.
It was followed by Bhopung performance and Mangnyars from Rajasthan. Gotipua and Qawalli performances also added to the morning events.
Retro, a culturally outdated or aged style, trend, mode, or fashion, from the overall past is in trend yet again. A unique style that evokes a previous period, which is usually the 50s, 60s, 70s or more recently being rediscovered from the 80s.
The Retro style, fashion, furniture, kitchen, curtains, and accessories that comes straight from the 50s, 60s or 70s are back again. But one should be careful enough before you go retro. “Make sure you choose colours that go with your complexion, furniture that goes right with the colour combination”.
In the 1970s bobby print shirts, short jackets, bell bottom pants, big goggles, skirt-blouse and thin sarees was the first choice among the Bollywood glamour icons. Bollywood divas like Mumtaz, Sharmila Tagore and Asha Parekh sizzled in thin sarees, while Bollywood first super star Rajesh Khanna, action man Dharmendra and the angry young man Amitabh Bachchan made the bobby print shirts and bell bottom pants the most favorite among people.
Eventually, these things went out of fashion, but with the launch of ‘Om Shanti Om’ in 2007, the retro theme made a comeback. The fever gripped the nation when Karina dazzled in a retro style saree in song ‘zoobie doobie’ from superhit movie ‘3 idiots’. The theme was again used in movie ‘Once upon a time in Mumbai’. In one of his recent movies, Akshay Kumar has worn a leather jacket and a scarf around his neck. Remember, Rishi Kapoor wearing a leather jacket a scarf in his first movie ‘Bobby’. Even Vinod Khanna used to wear it the same way.
The retro mania doesn’t end here; the theme is also used in many TV serials during scenes especially having old songs. Needless to say, it’s also popular in theme-based parties. Well, so much projection of the style on the screen was bound to make an impact on people. Broad checks, short jackets, bell bottoms, lacy hairbands, big goggles and many other accessories of the 70s have hit the market and are doing a great business.
Well, the fact of the matter is ‘retro’ is no more retro, which means ‘old’. And with more and more films and commercials using the theme the fever is surely increase in future. Who knows, one day the picture on a city road may become identical to the one taken 40 years back.
There is something about those blinding colours, polka dots and broad glares that refuse to go out of fashion. Retro look has always been a part of Bollywood flicks though in an odd-song sequence such as in Dil Chahta Hai, Om Shanti On, Rab Ne Bana Di Jodi, or a little more in recent films like Love Aaj Kal.
“It’s always good to go in the past and bring back memories every now and then,” says Divya Dutta whose recent project Chehre is all in black and white.
The retro style is fast gripping the city. Be it the fashion, restaurants, bars or theme parties, retro is all over.
Lava Bar, a multi-level retro themed bar, designed with lava lights, a trendy décor and chic furniture, exudes verve and style. The trendy bar serves a selection of exotic cocktails, international wines and fine liquors complemented with a choice of delicious Asian snacks. A DJ and a live band, on select days, set the mood for a relaxed and fun evening. Hotel has retro-themed yet trendy bar and Contemporary Indian Restaurant.
To cater to the needs and the increasing retro style another location with modern interiors and a retro bar is perfect spot for get together’s of friends or for a quick bite of Hot Millions Food, Sector 35.
Edesia Cafe and Restaurant is another retro case and restaurant famous for its classy plate of biriyani, make of phirni, tandoori chicken, roast naan, seekh kabab, etc.
Derisively dubbed by some people as a city of the tired and the retired, Chandigarh city is now making the disco culture a part of its everyday life mixed well with the retro theme. Nightlife in Chandigarh has come a long way from the time people when they used to just rush back to home and sleep early at night.
The discotheques in the city and around are regularly organising retro theme parties. The Lobby , a discotheque in Sector 26 organizes a Retro Night on every Thrusday of the week. You can listen to some crazy 70’s and 80’s Music and evoke the deep, hidden passions of the night.
What else?? Even , the 70s look is back in vogue. Sunglasses too and especially, coloured rim shades, some encrusted with Swarowski crystals, some with pointy edges, shades with butterfly or cupid motif on the arms, are instant hits.
While, the Retro being the talk of the town, people prefer to follow the old fashion of 70s, which is reappearing again in and around you. So, start before it’s too late.
With the changing trends and time, fashion is gaining more and more importance in the lives of men. Fashion has now become as equal to men as much it was to women, thus Fashion today does not imply to women only.
But, thankfully men’s fashion styles don’t change as often as women’s. Now, we have men fashion designers, fashion accessories for men, fashion shows for men and special fashion stylist for men.
“Nowadays, it has become extremely essential for men to change their wardrobe; with fresh, innovative and latest fashion trends. Getting ears pierced is now a new trend and is being widely followed”, says Model turned Actor Shawar Ali.
Men’s formal wear have gained a lot of popularity as it gives an opinion about you in terms of your work. It is a face of your personality, your style consciousness, your knowledge and much more about you.
“Nowadays, pinstriped trousers are very much in trend. Although, the texture looks good with all the colours but it specifically looks good with dark grey and black. Materials like welwet, silk are in trend now. Soft colours are in today. People never use to wear pink and light purple before but now they are hot”, say designers Rahul and Gunjan.
“Casuals have always been hot favourite for the young generation, which make them look smarter. Casual wear makes you very comfortable and helps you to be tension free. Jeans is something which will never be out of fashion. Jeans are going to be in trend for years and years to come. Initially, boot cuts pattern in jeans was in fashion but now the straight fits are in trend. In this, there are different patterns like crushed jeans, monkey-wash jeans, jeans with prints, jeans with tints, jeans with embroidery on back and plain colour jeans”, adds Shawar Ali.
Shorts and three fourths was a part of women fashion, but now it has become a part of men fashion also.
“Nowadays, people like wearing shirts along with jeans and cotton shorts. Shirts with different patterns like checks, stripes with soft colours are in trend. People like tucking in the shirts and wearing jeans and lastly put a belt with perfect shoes and look absolutely stunning”, adds Gunjan.
Shoes with pointed edges are in trend today. It goes with formals as well as with casuals; that is when you are wearing jeans.
“The ethnic wear is more than a custom collectively followed by student population. Be it an official engagements, walk into any public office, may be for the lectures Kurta Pajamas has always remained a part and parcel of the fashion”, says Mandeep Singh, a manager with a private bank.
The changing trends among men is not limited to clothing alone, but expend up to the beauty and beauty products , which were a property of women for long. But now with the changing time, men have become beauty conscious. Tattoo painting or body painting is the latest trend among men.
Recent statistics developed by the beauty institutes clearly shows that the interest of men in the beauty products and beauty treatment is continuously growing. Due to the consumer demand, new lines of beauty products designed especially for men are coming to the marketplace.
“Men have approximately 15% oilier skin and significantly larger pores than women do, therefore daily cleansing is a key issue in men’s skincare. For Men Oil Control Face Wash is specially formulated to combat oily skin. It effectively removes dirt and excess oils which can otherwise lead to clogged pores”, says a beautician, who witnessed a rapid increase among men visiting beauty saloon.
Nikhil Bhatia, head operation for Lord & Berry says, “Lately, we have seen a lot of changing trends in men’s fashion. Men’s parlor and grooming centers are coming up. Moreover, there are specialised men’s products like fairness creams and hair products marketed exclusively for men. This is all the evolution of the metro sexual man who wants to look good and is not ashamed to visit a parlor to do so”.
Also, living in a metro city has huge effects on your hair and body due to pollution. So it is natural for men to look for alternatives. Popular culture like recent trends in men’s fashion and Bollywood too contributed hugely to this change. We all saw how young men took to the famous goatee and spiked hair after the success of Dil Chahta Hai!
“Previously it was considered a sin for a man to wax or wear anything in pink; but today it is quite common and mean embrace it with equal comfort”, adds Nikhil.
Western Wear is picking among Indian Women
Whether it’s the low-down on this season’s runway trends or simply wanting to look fabulous, Women’s Fashion has tips and tricks to play up your assets and play down your flaws.
Fashion trends are suggesting that 2010 will bring back a lot of the older styles that were once popular. Some of these trends might not seem so appealing but in later months you will see them all over the place. Women’s clothing trends are always evolving and changing. Some trends in women’s clothing last but mere seconds in the fashion world and other trends make monumental history. It is up to you to decipher what trends suit your body and make you look attractive.
Fashion Designers term fashion as a cycle, which keeps on rotating. The big hits of Women’s clothing in the 1970’s and 80’s are thus back in trend.
“This spring is expected to bring bright colours back in fashion. Another blast from the past are fringes. Fringes are being adding to tights, tops, skirts, and other women’s clothing. This was last fashionable during the 80’s and it seems like it would actually be a hit with certain types of women’s clothing. It is a different look and can be horrible on one person and look great on the next. It’s important to get a friend’s perspective when buying clothing that is so different. They should be able to tell you honestly if it suits you or not. Then based upon your own opinion and theirs you can decide whether you want to invest in this type of clothing for your wardrobe”, says Asmita Marwa, a fashion designer from Hyderabad.
“Double denim is the latest trend these days. You need to wear a denim top and something denim below to pull off a double denim look. You could opt for denim skirts, shorts, pants or overalls to wear below. Above you could wear a t-shirt with a denim jacket unbuttoned or tied in a knot across the stomach. You could experiment with this trend if you have a number of denim Women’s clothing in your wardrobe. By mixing and matching you could see which combination looks best for the double denim look. Now that you have had a peek at the women’s clothing trends for this year you can manage your wardrobe accordingly”, adds designer Shantanu and Nikhil.
“Over the last few years, western wear has changed a great deal. More and more people are discovering how stylish western wear can be, and developing their own personal western style. Because of its rising popularity, western wear has begun to expand into a whole range of useful accessories. Now you can make your western wear practical as well as stylish, or else just liven up an every day outfit with a western accessory or two. Long dresses has over taken the casual wear”, asserts Riyaaz Gangi from the brand Libas.
“It is not necessary to spend thousand to look perfect. Basic black leggings this season are the best way to use everything at its best. Get a fresh bright colour tunic. Carry it as a dress or wear it with leggings as a tunic and you may also carry a dupatta with it to give it a traditional look. Sexy, slinky knits to sporty cropped styles: there’s a jumpsuit for every woman to try as a new trend this season”, says Gunjan from Aura.
Be inspired by celebrities wearing gorgeous dresses and jewelry on the red carpet. Red, bold prints, even gold are dramatic enough for evening wear. Pastels, mid-range bright and soft prints look great for dressy day occasions.
“Marriages are an extravagant event and same is the case with the wedding wear. Heavy embellishments, innovation in design, styled cuts are the element to bridal wear. Blue (from navy to royal), pink (from cotton candy to fuchsia) and white (from candlelight to cream) look great on almost everyone. Anarkali suits have become the skin of the celebrations. Achkan for the winters is an ideal for your trousseau collection”, adds Gunjan, who own a store in Sector 7, Panchkula.
According to A.J Singh of AfrinIndia Silk Sarees are in trend these days. The chickan range is rich and opulent yet subtle and wearable. Vivid colours, stylish cuts and exquisite embroideries on fabrics like raw silk, nets and banarasi brocades are picking the pace.
Fashion trends among women include minimalism, high-voltage patterns, romanticism, sweet pastels, glamorous look, little wild look and bright colours, which will change as the season changes. Tri-City Calling advise you to take your inspiration from these fashion trends when making your shopping list for not just Spring / Summer, but beyond into 2010.